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The Playbook: The Truth About Digital Advertising Budgets

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level.

Not all digital ads perform at the same level, so why allocate the same daily budget across the board?

In this episode, Nanigans’ Senior Product Specialist Erik Mansur discusses the importance of dynamic budgeting and the difference between “explore” and “exploit.”

The Playbook Episode 4 The Truth About Digital Advertising Budgets

What would you like covered in a future episode of The Playbook? Post a comment to let us know!

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