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App install ads are helping fuel the mobile revolution. Since Facebook first introduced mobile app ads in 2012, the format has rapidly evolved to become one of the most dominant — and profitable — forms of mobile advertising.
The mobile app install ad format initially gained traction as a way for mobile game developers to quickly scale their user base, but it has grown to have a much broader appeal. Now a central piece of customer acquisition strategy on Facebook, Twitter, and Instagram, mobile app ads are powering real scale and revenue growth for advertisers across industries, including the massive ecommerce sector.
What’s behind the surge in mobile app advertising? As people spend more time with social media on mobile, app ads have transformed to deliver a more visual and engaging experience for users, while driving ever higher returns for advertisers. What started as a simple promoted image and link to the app store has become a highly engaging ad format with the option for compelling video and carousel ad creative.
With the increased popularity of mobile app ads among advertisers in verticals ranging from gaming to ecommerce, it’s more important than ever to understand how to use the format to your advantage.
The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads offers ad spend trend insights, creative inspiration for all types of app ads, and examples of advertisers leveraging the format to drive mobile growth and ROI, at scale and across channels.
For both gaming and ecommerce advertisers, this guide features: