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Q2 2016 Benchmark Report: Advertisers on Facebook Drive Higher Returns and Capitalize on New Ad Innovations

Written by: Andrew Waber, Market Insights and Media Relations Manager

Direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of increasing year-over-year return on ad spend in Q2 2016.

Facebook’s dynamic ads (formerly dynamic product ads) continue to see soaring adoption among ecommerce advertisers. Dynamic ads enable real-time, feed-driven, highly personalized promotions so advertisers can more effectively convert new customers or re-engage existing ones. Driven by improved downstream performance vs. traditional retargeting campaigns on the channel, 14% more ecommerce ad spend went to Facebook’s dynamic ads in Q2 2016 compared to the prior quarter.

Meanwhile, game advertisers continue to leverage Facebook’s carousel ad format to engage and acquire new high-value users. Carousel ads, which offer a flexible creative canvas with multiple images or videos, attracted 29% more gaming ad spend in Q2 2016 versus the previous quarter.

To arm in-house marketing teams with these and other essential aggregate insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q2 2016.

This report highlights:

  • CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
  • Insights on how marketers are generating higher return on ad spend
  • Global growth in adoption of dynamic and carousel ads

Download the report today for valuable insights to fuel a smarter data-driven Facebook advertising strategy in Q2 and beyond.

Download the Report

Q2 2016 Global Facebook Advertising Benchmark Report

  • #1 most downloaded Nanigans report series
  • 26 key performance metrics
  • 6 full pages of expert insights

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