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The Playbook: Mitigating Risk

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level.

In episode 2 of The Playbook, “User Value in Online Advertising,” we discussed the importance of optimizing campaigns for true lifetime value — that is, bidding more aggressively to reach higher-value customers. You may be wondering, “How can I still control spend so I don’t break my advertising budget?”

In our tenth(!) episode of The Playbook, Erik explains how you can mitigate risk without pausing down ads too early or reducing the reach of your digital advertising campaign.

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