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European Facebook Advertising Benchmarks Every Marketer Should Know [New Report]

Written by: Andrew Waber, Market Insights and Media Relations Manager

Digital ad spending in Europe grew to €36.2 billion last year, and the opportunity for advertisers on Facebook has never been greater.

With 338 million monthly active users in Europe, Facebook has become a primary digital advertising channel for commerce companies driving profitable growth among increasingly mobile consumers.

The opportunity is huge for European and global advertisers alike, but strategic campaign segmentation is critical for high-ROI Facebook advertising in the region. Europe encompasses such a wide range of languages, cultures, and marketplace variations, which create a significant challenge for advertisers trying to most effectively reach new and existing customers across borders.

To give marketers in Europe and beyond critical insights for profit-driven advertising on Facebook, this report dives into performance benchmarks and best practices from countries across the continent, including Belgium, Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, and the United Kingdom.

Data for each country is backed by expert insights from Nanigans’ in-market team, which offers localized strategic support to in-house advertisers throughout Europe.

What’s in the Report

  • Country benchmark data on Facebook ad engagement, costs, and mobile vs. desktop trends
  • Comparative regional purchase rate benchmarks
  • Targeted best practices for maximizing Facebook advertising ROI

Download the Free Report


European Facebook Advertising Benchmarks Every Marketer Should Know

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