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Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

Written by: Juliana Casale, Director of Marketing

Most of your digital ad spend is wasted on people who won’t become repeat customers.

In the face of this business challenge, you have two possible courses of action:

  • Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value
  • Continue to focus your advertising on lowering customer acquisition costs and lose valuable prospects to competitors as a result

We’re not just talking about a missed opportunity for revenue, but the chance for marketing to be valued as a driver of business, rather than invoices.

This white paper explores how the profit-driven advertising model can drive up your bottom line and fuel growth in your marketing budget.

Download the White Paper


Profit-Driven Advertising: From Marketing Cost To Revenue Driver

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