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Marketing teams in all industries are increasingly turning to video ads to drive awareness and revenue. This year, more advertising teams dedicated ad spend to video than ever before, especially on social platforms.
And according to a survey of US marketers who plan to use social video ads, 66% said they would invest in video ads on Facebook and 27% intend to boost spend for Instagram video ads over the next nine months.
Running video ads on channels like Facebook and Instagram involves a unique set of strategies and creative best practices.
Before embarking on your own Facebook or Instagram video advertising campaigns, be sure to review the best practices, tips and examples in the SlideShare below.
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