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Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

Written by: Carolyn Berk, Content Marketing Associate

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring:

Retention & Loyalty Marketing Manager, Casper (New York)

Company BriefCasper_Logo - who's Hiring

Casper is a startup that re-imagines sleep from the ground up. We launched in April 2014 with an outrageously comfortable mattress designed by former IDEO and NASA product engineers and sold directly to consumers. We provide free shipping with delivery right to your door in a super small box.

Role Overview

This role is highly collaborative and cross-functional, with dependencies on other members of the marketing team, as well as creative, customer experience, and tech. You need to be comfortable with change and be interested in taking on more than your core responsibilities.

Responsibilities include:

  • Building upon Casper’s existing customer relationship and loyalty strategies and bring loyalty program and specific initiatives to life across all channels. Partnering with cross-functional teams including creative, tech, data, CX, and marketing to develop strategies and campaigns that increase customer satisfaction, repeat purchase, referral, and lifetime value.
  • Partnering with customer insights team and leverage internal and external data to map the key journeys and profiles, and recommend tests and improvements.
  • Creating and testing new promotional placements and reward offerings for both advocates and the friends who are being referred to improve advocacy and conversion.
  • Tracking program performance (quantitative & qualitative tracking) and providing strategic recommendations for testing and optimizing the program.

For the full job posting, click here.

Paid Social & Mobile Senior Digital Marketing Manager, DraftKings (New York)

Company Briefdraftkings logo - who's hiring

DraftKings is a technology company that creates the most exciting digital sports competitions on the planet. Focused on the rapidly growing Daily Fantasy Sports (DFS) space, DraftKings offers players the opportunity to compete through web and mobile channels in 1-day or 1-week fantasy sports contests for cash prizes and money-can’t-buy experiences.

Role Overview

DraftKings is looking for a self-starter with a strong digital background focused in user acquisition across Paid Social and Mobile. This candidate is highly creative and data driven. S/he will provide campaign strategy and manage a team of 3-4 to acquire new users against performance goals.

Responsibilities include:

  • Ad buying/planning, strategy, optimization, analysis and execution of Social and Mobile acquisition campaigns
  • Scaling and maximizing ROI across mobile and social channels
  • Leading a team in effectively executing UA plan and reaching channel goals
  • Identifying and planning A/B test opportunities to draw insights critical for growth and optimization

For the full job posting, click here.

Head of Social Media Marketing, Capital One (Virginia)

Company BriefCapital One Logo - Who's Hiring

At Capital One, we’re building a leading information-based technology company. Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit.

Role Overview

This right candidate will be primed and ready to differentiate Capital One through new and emerging channels and knock our digital marketing strategy out of the ballpark. You’ll introduce our brand to new audiences, digitally expand our sponsorships and TV creative, and engage with key industry players like Facebook, Twitter, Instagram, and LinkedIn—always curious for what’s next.

Responsibilities include:

  • Driving the enterprise social media agenda across a portfolio of brands
  • Developing a pipeline of go-to-market campaigns supporting business objectives
  • Managing the paid media strategy for the enterprise, leveraging best practices, learnings and new tactics and ideas as needed
  • Further defining and implementing a social media center of excellence model

For the full job posting, click here.

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