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Nanigans Partners with Lithium to Unite Best-in-Class Solutions for Paid, Earned, and Owned Social Media

Written by: Carolyn Berk, Content Marketing Associate

Through a new partnership with Lithium, Nanigans is deepening its commitment to arming in-house advertising teams with the most powerful solutions for driving growth with social media.

Today’s most successful digital advertisers recognize that social media isn’t just a high-value advertising channel for acquiring new customers and generating sales. Taking a holistic approach, they’re also harnessing the power of social media to engage customers with organic marketing — all designed to foster stronger customer relationships.

Lithium Social Media Management is an integrated platform that combines powerful publishing and response features for marketing and customer service. Lithium has been recognized as a Leader in “The Forrester Wave™: Social Media Management Solutions, Q2 2017.”

By partnering with Lithium, Nanigans is offering a more streamlined experience for advertisers using both platforms.

Marketers know they must provide better digital customer experiences, but it’s becoming more and more challenging with the multitude of digital channels, the fragmentation of tools to manage those channels, and increased noise from competitors.

With this next generation of our social media management product we want to make things simple for brands to manage digital at scale within one unified, integrated platform.

Rob Tarkoff, Lithium President & CEO

Read the full announcement from Lithium, and learn more about Lithium Social Media Management today.

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