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Real-Time Bidding: What Happens in 200 Milliseconds? [Infographic]

Written by: Shane O'Neill, Director of Content

We frequently hear the phrase “in the blink of an eye” to describe something extremely fast. How fast? An eye blink takes 300 milliseconds, or one-third of a second.

The real-time bidding (RTB) ad buying process happens even faster than a blink of an eye. It all takes place in an astonishing 200 milliseconds. Makes an eye-blink seem like a slacker.

Advertisers using RTB to buy online ad impressions as part of retargeting campaigns rely on an amazing amount of activity to happen in that 200 milliseconds. The infographic below lays out the RTB auction steps that more and more marketers depend on to engage with customers, drive purchases and increase revenue. And for fun, we look at six other activities that happen in less than a second.

Click here or on the image below to download a full size PDF version of the infographic.

Real-time bidding

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