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The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users.
Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads.
New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more tailored ads. These marketers are highly performance-driven — focusing on profitably scaling sales and revenue growth — and they’re dramatically increasing spend on Facebook dynamic ads targeting mobile shoppers.
In fact, the share of total ad spend ecommerce advertisers using Nanigans dedicated to dynamic ads in Q4 increased 135% compared to Q4 2016.
There’s more exclusive data on the latest Facebook advertising trends in our full report. Findings include updated CTR, CPM, and CPC benchmarks, as well as new data-driven insights about video and dynamic ads that will be critical for success during the year ahead.
Inside the report, you’ll find: