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It’s always interesting to compare how rivals in any industry—sportswear, telecom, home goods—engage with existing customers and acquire new ones through advertising. Is Walmart’s Facebook advertising playbook all that different from, say, Target’s? What ad formats and creative tactics give a brand an edge?
We recently combed through the Facebook feeds of household-name retailers and analyzed their direct response advertising strategies. While Walmart and Target’s Facebook ads may appear similar on the surface (carousels, product imagery), there are nuances that define them.
Here are notable Facebook ad creative best practices employed by ecommerce brands:
These eight interactive ad carousels include assessments of each brands’ Facebook ad creative and what goals they’re trying to achieve.