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Performance Advertising News Roundup: Alliance for Responsible Media, Instagram Banks on Stories, Shopping

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Ad Age, AdExchanger, Digiday and Marketing Dive.

Read on for more details.
 

Marketers, Publishers and Platforms Announce a Global Alliance for ‘Responsible Media’

Unilever and Proctor & Gamble are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies including Google, Facebook and NBC/Universal. All in an effort to fix brand-safety problems.
-Read the full story at Ad Age
 

Instagram: Shopping and Stories are Top Priorities for the Foreseeable Future

AdExchanger caught up with Instagram Head of Business Jim Squires to talk monetization, commerce, Stories and Facebook’s plans for an interoperable, privacy-focused future.
-Read the full story at AdExchanger
 

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DTC Advertisers Turn to Search to Evaluate their TV Ads’ Performance

Direct-to-consumer marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps. It’s a strategy to keep their costs in check and improve the return on their growing investment in TV advertising.
-Read the full story at Digiday
 

Forrester: CMOs Face Creative Rut While Overspending on Technology

Chief marketing officers are in a creative rut that’s hurting the value of their brands as they offer digital customer experiences that all look and feel the same, Forrester Research said in a report shared with Marketing Dive.
-Read the full story at Marketing Dive

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