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This week in performance advertising news, we’re highlighting key stories from Ad Age, AdExchanger, Digiday and Marketing Dive.
Read on for more details.
Unilever and Proctor & Gamble are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies including Google, Facebook and NBC/Universal. All in an effort to fix brand-safety problems.
-Read the full story at Ad Age
AdExchanger caught up with Instagram Head of Business Jim Squires to talk monetization, commerce, Stories and Facebook’s plans for an interoperable, privacy-focused future.
-Read the full story at AdExchanger
Direct-to-consumer marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps. It’s a strategy to keep their costs in check and improve the return on their growing investment in TV advertising.
-Read the full story at Digiday
Chief marketing officers are in a creative rut that’s hurting the value of their brands as they offer digital customer experiences that all look and feel the same, Forrester Research said in a report shared with Marketing Dive.
-Read the full story at Marketing Dive
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires