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Q2 Facebook Advertising Benchmarks: Stories Ad Spend Uptick Continues [Report]

Written by: Shane O'Neill, Director of Content

Our Facebook advertising benchmark report for Q2 2019 is now available!

The quarterly report — which highlights advertising trends among Nanigans’ ecommerce, gaming and lead-generation customers — revealed that the main story for performance advertisers in Q2 was once again … Stories.

Nanigans customers leveraging Instagram and Facebook Stories increased ad budgets by 77% year-over-year and 23% quarter-over-quarter. This is the third straight quarter we’ve seen a bump in Stories ad spend.


It’s worth noting that Stories ad spend gains are slow-moving. The Facebook newsfeed gets the large majority of ad spend among Nanigans’ customers. But while the share of total ad spend going to Stories ads in Q2 was just 4%, that’s a 33% increase over the previous quarter.

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For more Facebook advertising insights, including skyrocketing spend on a Facebook optimization feature, download our full “Global Facebook Advertising Benchmark Report – Q2 2019” below.

You’ll get the latest data on Stories and other advertising formats, as well as overall CTR, CPM, and CPC benchmarks by advertising objective and geographic market.

Download the Report

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