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This week in performance advertising news, we’re highlighting key stories from Modern Retail, eMarketer, Marketing Land and Marketing Dive.
Read on for more details.
As they grow up, direct-to-consumer startups are starting to work together for more exclusive product drops, giveaways and events — all in the name of cheaper customer acquisition.
-Read the full story at Modern Retail
New research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.
-Read the full story at eMarketer
As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives insights into their long-term growth.
-Read the full story at Marketing Land
Amazon’s growth into a digital advertising giant will threaten Google and Facebook, transforming their current “duopoly” status into a “triopoly,” according to Forrester Research.
-Read the full story at Marketing Dive
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires