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Q3 Facebook Advertising Benchmarks: Video, Dynamic Ads See Continued Growth

Written by: Shane O'Neill, Director of Content

Our Facebook advertising benchmark report for Q3 2019 is now available!

The quarterly report — which highlights Facebook and Instagram advertising trends among Nanigans’ ecommerce, gaming and lead-generation customers — revealed that performance advertisers continued to dedicate much more ad budget to video ads than image ads. In addition, budgets for dynamic ads (any ads pulled from a product feed that change automatically based on information about a user) saw explosive year-over-year growth.

Nanigans’ customers increased ad budgets for video advertising by 24% year-over-year. This is the third straight quarter that video ad budgets have more than doubled budgets for image ads.

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For more Facebook advertising insights, download our full “Global Facebook Advertising Benchmark Report – Q3 2019” below.

You’ll get the latest data on video ads, dynamic ads and other advertising formats, as well as overall CTR, CPM, and CPC benchmarks by advertising objective and geographic market.

Download the Report



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