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The FBI dealt a major blow to the advertising industry’s image this fall when it probed media-buying practices of agencies. Like the ANA’s investigation two years ago, the FBI’s involvement is a...
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a Nanigans survey of 100 marketing le...
What Ecommerce and Gaming Advertisers Can Learn from Each Other
Facebook, Google, and ‘Other’: Why Internet Fragmentation Creates Pain for Marketers
Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization