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Author: Ryan Kelly, VP Marketing

Blog,  Performance

FBI Ad Practices Probe Yet Another Reason to Take Advertising In-house

The FBI dealt a major blow to the advertising industry’s image this fall when it probed media-buying practices of agencies. Like the ANA’s investigation two years ago, the FBI’s involvement is a...

Blog,  Purchases & Bookings

CMOs Lack the Authority to Drive Growth and Hiring a CGO Won’t Fix That

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a Nanigans survey of 100 marketing le...

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