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Author: Ryan Kelly, VP Marketing

Blog,  Performance

Instagram Stories Will Make Advertisers Stop Taking Creative for Granted

When digital video became an option, many advertisers just ported over their TV ads onto YouTube or Facebook. In agencies, meanwhile, the once-mighty creatives started falling behind data scientists i...

Blog,  Performance

FBI Ad Practices Probe Yet Another Reason to Take Advertising In-house

The FBI dealt a major blow to the advertising industry’s image this fall when it probed media-buying practices of agencies. Like the ANA’s investigation two years ago, the FBI’s involvement is a...

Blog,  Purchases & Bookings

CMOs Lack the Authority to Drive Growth and Hiring a CGO Won’t Fix That

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a Nanigans survey of 100 marketing le...

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