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Category : Gaming

Mytona

How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads

This case study was originally published here by Facebook. MyTona worked with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. Their Story: Immersive mobile games MyTona is a gaming company based in Yakutsk, Siberia that develops quest-based mobile games. Seekers Notes, a recently launched game from the studio, is among the top 10 highest-grossing iPad games in the US, Canada, UK and Europe. Their Goal: Seeking more bang […]

Facebook Ads

Introducing Live Ad Editing: Real-Time Control for Real-Time Results

Nanigans is excited to announce a change to our industry-leading software suite designed to give user acquisition managers much more control over Facebook ad campaigns. Starting today, Nanigans users will be able to make widespread and wholesale changes to active ads, a feature designed to improve daily workflow and increase overall efficiency. The idea to allow editing of active ads started with feedback from the most advanced and skilled Nanigans users. These digital advertising specialists told us they have hard-to-achieve […]

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]

How Playdemic and Nanigans Teamed Up for a Smash Hit Global Game Launch on Facebook

To win in the highly competitive mobile game industry, Playdemic knows that developing top-notch titles that players love often just isn’t enough. The most successful game makers pair innovative titles with a sophisticated approach to user acquisition and monetization—with Facebook advertising at the core. Playdemic, one of Europe’s leading mobile game companies, has used Nanigans advertising automation for years. Prior to launching the hit game Golf Clash, they experimented with competing solutions on the market. What did they discover? No […]

How Volka Mastered the Facebook Advertising Game and Grew Revenue 50% with Nanigans [Case Study]

For social and mobile game makers, acquiring users and growing revenue requires a sophisticated approach to digital advertising, particularly on Facebook. With expert support and an industry-leading platform, Volka has found working with Nanigans to be key in evolving its approach and building a competitive edge. Volka’s flagship game title, Taonga: The Island Farm, was an instant hit. The company’s in-house marketing team knew that to sustain their momentum after a successful launch, they needed to invest in user acquisition […]