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Category : Gaming

Facebook's Dynamic Language Optimization

TIL: Facebook’s Dynamic Language Optimization

This is the latest post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Dynamic Language Optimization.” Wait, WTF is Dynamic Language Optimization? Dynamic Language Optimization, referred to as “DLO”, is technology that allows Facebook to deliver personalized ad creative to users based on the language they specify in their Facebook profiles. Advertisers supply Facebook with the requisite creative assets in […]

Facebook advertisers

The Four Types of Facebook Advertisers [Infographic]

Facebook’s options for user acquisition and retargeting make it a high-performing platform for a wide variety of advertisers. The four advertiser categories (outlined in the infographic below) take into account not only a company’s size but also their priorities and goals. Are you doing direct response advertising to trigger a purchase/conversion? Or is brand awareness your goal? Related post: Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and Others In our experience as a long-time Facebook Marketing Partner, these are […]

Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]

Ecommerce and gaming

What Ecommerce and Gaming Advertisers Can Learn from Each Other

Gaming and ecommerce companies may appear to be distinct and separate industries, but they’re united in one goal: getting consumers to take action online. Like all businesses, both aim to acquire new customers and better monetize existing ones. But ecommerce and gaming companies are different than most businesses in that brand exposure and purchasing take place online where it’s easier to see what’s working and what isn’t. Over the years, specific strategies have worked for both. Gamers focus on mobile […]

Mytona

How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads

This case study was originally published here by Facebook. MyTona worked with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. Their Story: Immersive mobile games MyTona is a gaming company based in Yakutsk, Siberia that develops quest-based mobile games. Seekers Notes, a recently launched game from the studio, is among the top 10 highest-grossing iPad games in the US, Canada, UK and Europe. Their Goal: Seeking more bang […]