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Digital advertising is such a competitive space that a message must be personal to catch a consumer’s eye. By that measure, dynamic creative — aka “personalized ads” — has become essential for retargeting.
This guide explains how the dynamic creative process works and offers advice on how to use dynamic creative to enhance retargeting campaigns.
Inside the guide, you’ll find:
- Six dynamic creative best practices that advertisers can apply to their campaigns to drive sales
- An explanation of product feeds and how use them effectively
- An overview of the most used dynamic creative ad types and styles
