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Getting Creative: The Secret to Facebook Advertising Success

Marketers have spent billions of dollars on Facebook advertising. Why? Because it works.

Targeting and optimization are key factors, but the single most important element of a successful Facebook advertising campaign is great creative.

In this eBook, we explore strategies and approaches for effective ad creative on Facebook and how this impacts performance.

What’s inside:

  • Overview of the creative process for understanding a brand’s identity and identifying interesting creative opportunities
  • Creative best practices for direct response advertising campaigns on Facebook
  • Multivariate creative testing and iteration strategies and approaches for identifying the best creative combinations
  • The significance of creative iteration as it relates to performance and scaling campaigns


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