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The CMO’s Guide to Remarketing

There’s no better way to engage with potential customers than remarketing.

Yet remarketing on today’s fragmented internet is a challenging endeavor.

From the perspective of a marketer, there are now “three internets”: The Google internet, the Facebook internet, and the open internet. Users may not even know they’re moving between internets, but marketers must know because each internet has a different advertising entry point.

Our comprehensive guide explores the different options CMOs and their teams have for remarketing to consumers no matter where they spend their digital time.

Inside the guide, you’ll discover:

  • A precise explanation of the three internets
  • The three big remarketing challenges for CMOs
  • Common remarketing strategies and the pros and cons of each
  • A comparison of how well each strategy solves remarketing challenges


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