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Report,  Performance

Facebook and Instagram Snapshot: Prospecting vs. Retargeting Ad Spend

With Facebook and Instagram both proven channels for acquiring and reengaging customers, this report dives into the details of all that ad spending. Inside the report, you’ll find: Data on th...

Case Study,  App Installs & Engagement ,  Asia Pacific

PayMaya: Reaching the Right Audience with Facebook App Event Optimization

PayMaya partnered with Facebook Marketing Partner Nanigans to increase the number of people who actively use its app, aiming to attract those who would not only install, but who would register for an...

Blog,  Performance

TIL: Facebook Instant Experiences

This is the latest post in our “TIL (today I learned)” blog series that spotlights specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’...