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Blog,  Performance

Performance Advertisers Boost Spending on Stories, Dynamic Ads in Q1

Performance advertisers in Q1 2019 spent aggressively on dynamic ads and — once again — Stories advertising. During its Q4 earnings call in late January, Facebook announced that Instagram ...

Report,  App Installs & Engagement ,  Performance

Q1 2019 Global Facebook Advertising Benchmark Report

This report highlights key trends seen by companies leveraging Nanigans to grow the revenue impact of their direct response Facebook advertising. This report features: CTR, CPM, and CPC benchmarks ...

Case Study,  App Installs & Engagement ,  Asia Pacific

IGG: Growing a loyal user base with Facebook app event optimization

IGG wanted to attract high lifetime-value players for its game Lords Mobile and improve its return on ad spend. ...