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Blog,  App Installs & Engagement ,  Performance

Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity

This week in performance advertising news, we’re highlighting key stories from eMarketer, Forbes, Ad Age and Modern Retail. Read on for more details. eMarketer analyzed several ad formats that ...

Blog,  Performance

Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires

This week in performance advertising news, we’re highlighting key stories from AdExchanger, Marketing Dive, eMarketer and Marketing Land. Read on for more details. The late Thanksgiving this ye...

Blog,  Performance

Performance Advertising News Roundup: Facebook Pursues TV Advertising, Catalogs Make a Comeback

This week in performance advertising news, we’re highlighting key stories from Digiday, Retail Dive, Adweek and eMarketer. Read on for more details. Facebook is working hard to convince TV and ...

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