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Blog,  Performance

Ad Spend on Facebook Prospecting in U.S. More than Double Retargeting

We’ve often wondered how ad budgets broke down in terms of the two ways advertisers seek new customers: prospecting and retargeting. But we hadn’t run the numbers … until now. Given ...

Report,  Performance

Facebook and Instagram Snapshot: Prospecting vs. Retargeting Ad Spend

With Facebook and Instagram both proven channels for acquiring and reengaging customers, this report dives into the details of all that ad spending. Inside the report, you’ll find: Data on th...

Case Study,  App Installs & Engagement ,  Asia Pacific

PayMaya: Reaching the Right Audience with Facebook App Event Optimization

PayMaya partnered with Facebook Marketing Partner Nanigans to increase the number of people who actively use its app, aiming to attract those who would not only install, but who would register for an...