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Blog,  Performance

By the Numbers: Performance Data for Stories, Messenger, Marketplace

With average Facebook newsfeed CPMs consistently in $8 – $10 range, advertising exclusively in the feed is becoming too expensive and competitive for most advertisers over the long term. Adverti...

Blog,  App Installs & Engagement ,  Performance

Anatomy of a Growth Marketer: Kim Bhatha, Zynga

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. San Francisco-based Zynga has been a gaming innovator since its launch in 2007. The co...

Blog,  Performance ,  Global

Why Instagram Stories Are Worth Your Creativity and Budget

Last week, Facebook announced during its first-quarter earnings call that over 500 million daily active people are using Instagram, Facebook and Messenger Stories. That’s up from 400 million in ...