Meet Nanigans

When Ric Calvillo and co-founder Claude Denton started Nanigans, they recognized that the rise of social games—and the advertising powering their growth—was serious business. And at the center of this booming market was Facebook.

After becoming one of the very first companies to put the Facebook Ads API to work for marketers, Nanigans quickly found a winning playbook for performance advertising. By 2012, Facebook recognized our leadership as one of just 12 Strategic Preferred Marketing Developers in the world.

Focusing on lifetime value and true ROI (not likes and clicks), we built a reputation for making Facebook work for app developers, online retailers, and more—efficiently and on a global scale. So when one of them challenged us to profitably spend a record $1 million in one day, our team helped make it happen when no one else could.

We saw what’s possible when marketers, armed with the right tools, control their own campaigns top to bottom. As the ad ecosystem grew more complex, we refocused everything we had on building the most powerful SaaS platform for in-house advertising teams. Turns out we launched an industry movement that continues today.

As an early official ad partner of both Instagram and Twitter, Nanigans extended our industry-leading campaign management and reporting far beyond Facebook. For the first time, performance marketing teams had a tailor-made platform for unifying their complex campaigns.

We’ve always been a step ahead when it comes to the metrics that matter to performance marketers. While shifting from CTR and CPM to ROAS and LTV was big, our introduction of incrementality optimization was huge. We raised the bar and put the ad tech establishment on notice.

Our approach to performance advertising is time-tested and it works. It’s that simple. We’ll keep on innovating to stay ahead of our competition so you can stay ahead of yours.