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Meet Nanigans

We are the winning advantage of today’s most competitive performance advertisers.

With a decade of experience challenging ad industry norms, Nanigans offers marketing teams unmatched strategic guidance and radical control through a proven ad management platform.

As partners to CMOs and in-house marketers around the world, Nanigans powers an ownable competitive advantage that delivers the performance growing businesses need to win.

2010

2010

Launching a Rocketship

When Ric Calvillo and co-founder Claude Denton started Nanigans, they recognized that the rise of social games—and the advertising powering their growth—was serious business. And at the center of this booming market was Facebook.

2012

2012

Leading from the Start

After becoming one of the very first companies to put the Facebook Ads API to work for marketers, Nanigans quickly found a winning playbook for performance advertising. By 2012, Facebook recognized our leadership as one of just 12 Strategic Preferred Marketing Developers in the world.

2013

2013

A Million Dollar Milestone

Focusing on lifetime value and true ROI (not likes and clicks), we built a reputation for making Facebook work for app developers, online retailers, and more—efficiently and on a global scale. So when one of them challenged us to profitably spend a record $1 million in one day, our team helped make it happen when no one else could.

2014

2014

Innovating for the In-House Advertiser

We saw what’s possible when marketers, armed with the right tools, control their own campaigns top to bottom. As the ad ecosystem grew more complex, we refocused everything we had on building the most powerful SaaS platform for in-house advertising teams. Turns out we launched an industry movement that continues today.

2015

2015

Expanding to High-Value Channels

As an early official ad partner of both Instagram and Twitter, Nanigans extended our industry-leading campaign management and reporting far beyond Facebook. For the first time, performance marketing teams had a tailor-made platform for unifying their complex campaigns.

2017

2017

Redefining Performance Advertising

We’ve always been a step ahead when it comes to the metrics that matter to performance marketers. While shifting from CTR and CPM to ROAS and LTV was big, our introduction of incrementality optimization was huge. We raised the bar and put the ad tech establishment on notice.

2019

Today

Building the Future

Our approach to performance advertising is time-tested and it works. It’s that simple. We’ll keep on innovating to stay ahead of our competition so you can stay ahead of yours.

2010

Founders