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Amazon’s Advertising Ascent

Google and Facebook have long dominated digital advertising, but there’s a new player in town: Amazon.

The ecommerce, web service, and now advertising giant is predicted to capture 7% of all US digital ad spend by 2020, rising to a clear #3 to the Google and Facebook duopoly. So how are retail marketers adapting Amazon’s rapid rise? We surveyed 100 advertising executives at top retailers to find out.

In this report, you’ll find exclusive data on:

  • Amazon ad budget trends (and where the money is coming from)
  • How retailers think Amazon compares to Google and Facebook
  • Top marketer concerns, from data privacy to competition


 

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