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Q4 2014 Global Facebook Advertising Benchmark Report

[alert type=”green” icon=”icon-star”] New data available! For the most up-to-date Facebook advertising insights, download our latest benchmark report. [/alert]

Facebook ads delivered strong Q4 2014 performance during a competitive holiday advertising season.

This report features insight on marketplace trends seen by marketers leveraging Nanigans advertising automation software in Q4 2014. The report includes aggregate data on CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from ad impressions delivered by top ecommerce, gaming, and other internet companies.

What’s in the Report:

  • Insight on which Facebook ad products are dominating spend by direct response advertisers
  • Global and vertical-specific ecommerce and gaming data on CTR engagement for Facebook ads
  • CPC and CPM cost trends for Facebook advertising during the competitive holiday marketing quarter


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