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Tag: ad agencies

Blog,  Performance

A Brief History of the Agency Programmatic Trading Desk [Infographic]

The birth of programmatic advertising can be traced to the late ’90s when the first ad networks appeared, and in 2000 when Google released AdWords. But programmatic as we know it today really t...

Blog,  Performance

In-House Advertising Software Vs. Advertising Agencies: Which Is Best For You?

More than half of marketers have already moved their advertising from an external agency to an in-house team (even Facebook has revealed that it’s moving more of its advertising work in-house.) ...

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