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In-house advertising

Remarketing on a Fragmented Internet: In-House Strategy [Ebook]

Welcome to the latest installment of our “remarketing on a fragmented internet” blog series. So far we’ve touched on the three main remarketing challenges ecommerce advertisers face on a fragmented internet: cross-channel orchestration, transparency and incremental lift. We’ve also discussed two strategies for dealing with these challenges: channel isolation and outsourcing. This post addresses a third strategy: In-house advertising. Brands that grow weary of the technology tax that comes with outsourcing often take their advertising in-house. They start by running […]

Consumers with high incremental lift

Calculating Incrementality: Why ‘Persuadable’ Shoppers Matter

It’s no secret the goal of retargeting is to turn shoppers into buyers. But what if those shoppers were going to come back to buy anyway, ads or no ads? Too often, marketers waste ad spend pursuing revenue that’s already in their pockets. Optimizing for incrementality allows marketers to reach shoppers whose decision to buy relies on seeing an ad. These are the “persuadables.” They’re the shoppers who will generate net-new revenue for your brand. So how do you find […]

Wasted Ad Dollars

CNBC Video: Advertisers May Be Wasting Money on Retargeting

A new CNBC segment featuring Nanigans CEO Ric Calvillo tackles one of our favorite topics: retargeting. The segment discusses the value of ad retargeting — how it can remind consumers on the verge of buying to come back and make that purchase — but it doesn’t shy away from addressing retargeting’s flaws. From consumers’ point of view, retargeting becomes a burden when they see the same ads over and over after visiting a site or, worse, purchasing the product. Related […]

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

Outsourcing remarketing

Remarketing on a Fragmented Internet: Outsourcing Strategy [Ebook]

As part of our “remarketing on a fragmented internet” blog series, we’ve discussed the remarketing challenges ecommerce advertisers face on an internet divided into three worlds: Google, Facebook, and the open web. We’ve also touched one of the remarketing strategies for navigating the three internets: The channel isolation strategy. This post addresses another strategy: Outsourcing. Brands that want to do remarketing aggressively but value ease of use will turn to managed services providers. Companies such as Criteo and Steelhouse orchestrate […]