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Category : Blog

Jeff Bezos

Your Ad Tech Tax Is Amazon’s Opportunity

When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with lower prices and economies of scale. Amazon is now exploiting a similar opportunity with digital advertising. Amazon’s advertising business is now worth $2 billion, which is about 60% growth year-over-year. Pundits expect Amazon to shake up the Google-Facebook ad duopoly. But what many are overlooking is Amazon’s role as an advertiser, an ad network and […]

eTail East 2018 After-Hours Events Guide [Infographic]

eTail East 2018 is under two weeks away! The premier east coast retail conference is set to take place in Boston August 6-9. By day, eTail East will offer thought-provoking sessions led by executives from Wayfair, Jet.com, Asics, Casper, and many others — but there’s also plenty to do after hours. From a cocktail party at Legal Harborside in Boston’s bustling Seaport neighborhood to our own patio party with Localytics at Dillon’s in the Back Bay, mark your calendars with […]

How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS

As a fast-growing fashion and beauty destination in Korea, Womanstalk is always looking to increase the reach and performance of its video-driven ecommerce efforts. The company realized that there was a tremendous opportunity to better reach shoppers on Facebook, so they partnered with Nanigans to drive sales on a whole new scale. Driving new sales through personalization with dynamic ads One of the first steps the in-house team at Womanstalk took in partnership with Nanigans was implementing a robust dynamic […]

Ecommerce audiences incrementality

Navigating the 3 Ecommerce Audience Types

Brands that focus their ad retargeting spend on consumers who are predisposed to purchase or continue retargeting to customers who are no longer interested in their products ignore the nuances of ecommerce audiences. That fact is: A strong majority of your website’s audience doesn’t want or need to see retargeting ads. They’re either already a consistent buyer of your brand’s products or they’re no longer interested in you, at least for the time being. Related post: From Attribution to Incrementality […]

Mytona

How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads

This case study was originally published here by Facebook. MyTona worked with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. Their Story: Immersive mobile games MyTona is a gaming company based in Yakutsk, Siberia that develops quest-based mobile games. Seekers Notes, a recently launched game from the studio, is among the top 10 highest-grossing iPad games in the US, Canada, UK and Europe. Their Goal: Seeking more bang […]