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Build vs. Buy Programmatic

To Build or to Buy? That Is the Question for Programmatic Advertisers

The build or buy question runs through the heart of technology as well as through the heart of every business leader. Even the largest companies don’t do everything in-house. Apple doesn’t make its iPhones, Foxconn does. Businesses outsource everything from public relations to human resources to website development and design. Programmatic advertising has added some nuance to this age-old build-or-buy conundrum. These days, it’s possible to build your own programmatic trading desk. Some, including Sprint, Dr. Pepper, Snapple, Amazon and […]

Nanigans Reports Record International Revenue Growth

More than ever, marketers around the world are taking control of their digital advertising in-house and moving toward optimizing their efforts around the only performance metric that matters: incremental revenue. What’s the evidence for this growing movement? Today we’re thrilled to announce that Nanigans’ business growth in markets outside North America skyrocketed in 2017, with 49% year-over-year increase in annual SaaS (software-as-a-service) revenue. One company in particular, Hopscotch, the Indian online retailer of baby products, drove significant growth this year […]

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]

Retargeting providers

Why Ecommerce Marketers Should Avoid Ad Retargeting’s Black Box

Display retargeting has been described as “the sledgehammer of the web”, hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising tactic because it works. Studies have shown these ads, which are individually targeted and fully automated by software, elicit more consumer interest than ads that are untargeted or based on user demographics. Such retargeting ads even subtly shift consumers’ thinking, making them […]

6 Questions with Our Principal Data Scientist

Before arriving at Nanigans over two years ago, Sharat Chikkerur spent five years at Google and Microsoft writing and deploying machine learning algorithms. Not a bad way to hone your skills. Sharat says that experience — particularly his work at Google building large-scale machine learning systems that predict click-through rates for ads on the search engine giant — gave him a great foundation for his role as Nanigans principal data scientist. We recently sat down with Sharat to discuss why […]