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Retail CMOs

CMOs Lack the Authority to Drive Growth and Hiring a CGO Won’t Fix That

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a Nanigans survey of 100 marketing leaders showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42% of marketing executives plan to interview for jobs at other companies within six months. Slowly but surely, the CMO role has become transitory. The main reason […]

Facebook's Dynamic Language Optimization

TIL: Facebook’s Dynamic Language Optimization

This is the latest post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Dynamic Language Optimization.” Wait, WTF is Dynamic Language Optimization? Dynamic Language Optimization, referred to as “DLO”, is technology that allows Facebook to deliver personalized ad creative to users based on the language they specify in their Facebook profiles. Advertisers supply Facebook with the requisite creative assets in […]

Facebook advertisers

The Four Types of Facebook Advertisers [Infographic]

Facebook’s options for user acquisition and retargeting make it a high-performing platform for a wide variety of advertisers. The four advertiser categories (outlined in the infographic below) take into account not only a company’s size but also their priorities and goals. Are you doing direct response advertising to trigger a purchase/conversion? Or is brand awareness your goal? Related post: Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and Others In our experience as a long-time Facebook Marketing Partner, these are […]

Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and More

It’s always interesting to compare how rivals in any industry — sportswear, telecom, home goods — engage with existing customers and acquire new ones through advertising. Is Walmart’s Facebook advertising playbook all that different from, say, Target? What ad formats and creative tactics give a brand an edge? We recently combed through the Facebook feeds of household-name retailers and analyzed their direct response advertising strategies. While Walmart and Target’s Facebook ads may appear similar on the surface (carousels, product imagery), […]

Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]